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This was the first offering from Boston Beer when it launched in 1985, just as the craft beer movement in the United States was gathering steam. It's still the company's flagship beer, one of dozens of regular, seasonal, premium and "extreme" brews. Most Sam Adams is actually brewed outside Massachusetts, in breweries in Ohio, Pennsylvania and elsewhere.
The beer has a rich, malty character and a nice hops profile that was revolutionary when it was introduced. Now a classic, it holds up well in what's turning out to be a golden age of American beer.
As I write this, it's 3-0 Red Sox in the top of the second inning.