Monday, October 29, 2007

World Series of Beer: Home brew

This one's coming in late, as I was on the road much of yesterday and left with little time to blog last night. But I did want to make sure we got in the final innings of our showdown between Massachusetts brewing and Colorado brewing, timed to coincide with the World Series between the Red Sox & the Rockies.

Colorado's game-four beer is straight from the source: Blue Moon Belgian-style Wheat Ale was cooked up by the Sandlot Brewery at Coors Field. Coors opened this brewpub when the park opened for the Rockies' first game in 1995. Just as the team has quickly risen to prominence, Blue Moon quickly climbed the ranks from brewpub special to national distribution and commercial success.

Coors may have a reputation with beer snobs as a producer of boring, light-weight light lagers, but their Sandlot operation, by all accounts is a good place to get great beer. And Blue Moon is a pretty good imitation of the Belgian wit style, with citrus and coriander flavor. If nothing else, its broad distribution and the marketing support provided by Coors have helped to broaden the average consumer's beer experience, opening millions of peoples' minds to different styles and flavors.

While the home team did not emerge victorious last night (the Rockies lost 4-3 to give the Sox a four-game sweep and the World Series title), at least they and their fans have some good beer to cry into.