Besides cost savings, the merger will create a strong portfolio of brands, from domestic brews like Coors Light and Milwaukee’s Best to import beers like Leinenkugel’s, Peroni and Molson Canadian.This reminds me of the laughable gaffes I've seen on a few restaurant menus over the years, with the likes of Rolling Rock and Killian's listed as imports. Killian's at least says "Irish" on the label, despite being brewed in the United States by Coors. But Rolling Rock says "Latrobe, Pa." right on the bottle (or at least it used to ... now it says "St. Louis, Mo.").
As for Leinenkugel's, which the company says is America's seventh-oldest brewery? Maybe Wisconsin looks like a foreign country when viewed from Manhattan. But that doesn't make it so.
