Friday, August 10, 2007

B&W: Blaze & ban make July a bummer

Black & White, an independent weekly newspaper in Birmingham, notes that July stunk for Alabama beer lovers who like their stuff brewed close to home. The story, published in the paper's Aug. 9 edition, cites the July 5 fire that destroyed Huntsville's Olde Towne Brewing Co., and the disappearance of Sweetwater IPA from store shelves in the state. Sweetwater changed its recipe for the IPA after Georgia raised it alcohol-by-volume limit from the 6-percent cap in 2005, according to the story. They kept distributing in Alabama, somehow flying under the radar in a state where the 6-percent rule was still in force. Someone snitched, though, and the state's Alcoholic Beverage Control Board brought down the hammer. So who was the snitch? Sweetwater's PR guy Steve Farris told the paper:
“I don’t think that it was just a consumer sitting at home saying, ‘Hey, I drank two of these and I feel funny.’”