Tuesday, January 29, 2008

Now from the "Why didn't I think of that" department ...

Here's a brilliant concept, but probably a bad idea.

You're likely familiar with Camelbaks, the backpack-style water bottles that have been around for several years. Well, some enterprising folks have adapted the design and marketing a bit. Introducing the Beerbelly.

The company's Web site says the product is designed for worn under one's clothing to resemble an ample gut. In theory, this would allow the wearer to carry up to 80 ounces of a favorite beverage into any situation. The site suggests it's appropriate for the movies, sporting events and ... airplanes? I'd suspect at least that last one would break a law or two.

The company also markets a product for women who aren't keen on sporting an expanded midsection, and who'd perhaps prefer a beverage other than beer: the Winerack is worn just as you might imagine.

Anybody out there got one of these things? Where have you used it?