“The ad agencies always wanted to seduce us into making not only a good beer but modern commercials,” said Thomas Schäuble, the head of the brewery and himself a native of the Black Forest region. “But people here in the Wild West of Germany are hard-headed,” he said with a chuckle.
There's also much mention made of the character in the brewery's logo. Birgit Kraft (apparently a German homonym for "beer gives strength"), as she's known, is something of an icon. That's her pictured above.
I don't believe Rothaus exports to the U.S. Has anyone out there reading had the pleasure of a bottle or mug?